the  touchhumantouchhumantouchhuman  tech blog

What’s the best camera to use to take photos for your website?

You don’t need an expensive camera to take amazing photos for your website.

Your phone will do just fine.

Photo of a tree in autumn in yellow light against a blue sky

Good enough for the web, taken on iPhone

I know this isn’t what the camera manufacturers – or your mate John who just bought a digital SLR at a jaw-dropping price – might tell you. But think about it. The screen resolution of the sizeable 17-inch laptop on which I’m typing this blog post is 1600 × 900 pixels. Even the Retina display on my not-so-shabby 15-inch MacBook Pro is no more than 2880 × 1800. And, of course, the phones that so many of your visitors will use to view your website have much smaller screens.

The photos taken by my aging iPhone are 4032 × 3024 pixels. That’s plenty high enough resolution even for the largest screens.

Sure, my phone doesn’t have a 70-200mm f/2.8 telephoto lens, and the image gets a bit grainy in darker conditions. But unless what you’re showing on your website is very very fast (think speeding bullets), very very distant (think Alpha Centauri) or very very elusive (think Himalayan snow leopard), your phone will take surprisingly good photos.

Consumer camera technology is pretty advanced these days: the professional photographer Julian Calverley used iPhone only for his book entitled, appropriately enough, #IPHONEONLY; the makers of Jerry Seinfeld’s Comedians in Cars getting Coffee used GoPros for the car scenes.

It’s not about how much your camera costs. It’s about what you’re pointing it at.

Over the next couple of weeks, I’ll be looking at precisely that: what should you be pointing your camera at when you’re taking photos for your web site? and what should you not be pointing your camera at?

October 10,  2018