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Should you send cold outreach email from your regular domain, a subdomain or a different domain?

To keep your messages out of the spam folder, you should never  send cold outreach email from your regular domain.

Instead, send your cold outreach email from a subdomain, or an entirely different domain, or, ideally, both.

Google mail spam folder

Don’t go there

You’re doing everything you can to be respectful when you reach out to potential customers: you’re sending short, relevant messages to email addresses published openly on their web sites, in strict compliance with US, Canadian and European anti-spam legislation.

Still  some recipients will mark your cold outreach emails as spam.

How do you protect your domain’s reputation to avoid Google’s sending all  your emails into the Spam folder?

Never use your regular domain

Start with the basics. You should never  use your regular domain. For example, if your domain is example.com, you should never  send cold outreach email from you@example.com.

Why? Because your domain name is  your business, and if you destroy the reputation of example.com, it may be very difficult to recover.

Best practice is to use a subdomain

Most sources (Braze DigitalPI) suggest using a subdomain. For example, you could send cold outreach email from you@contact.example.com.

Why? Because it separates it from different communications you send (for example, you might send news updates from you@news.example.com, privacy updates from you@privacy.example.com, and, of course, warm email from you@example.com). That means that if you destroy the reputation of you@contact.example.com, the reputation of your regular domain and your other subdomains remains intact.

Better than best practice might be to use a different  domain

Other sources (LeadCandy LeadFuze) suggest that you set up an entirely different domain. For example, you could purchase examplemail.com send cold outreach email from you@examplemail.com.

Why? Because sure, Google will distinguish between you@example.com, you@contact.example.com, you@news.example.com and you@privacy.example.com when deciding whether to channel your mail into one folder or another (including the dreaded Spam folder).

But really, are you telling me that Google doesn’t know that email from all these addresses isn’t coming from the same place? If they decide that you@contact.example.com is spammy, it seems unlikely that they wouldn’t penalize you@example.com too.

Safer to send your cold outreach email from an entirely different domain.

BOTTOM LINE

Use a subdomain and  a different domain

For the best possible protection of your reputation, combine the two options above: use a subdomain and  a different domain.

To complete our example: send your cold outreach emails from you@contact.examplemail.com.

November 7,  2018